“Leave a request, and we will call you back” — this phrase is as old as marketing itself. Do not delay contact if you can communicate with a customer right now. A messenger widget will relieve you of hearing “The subscriber is unavailable” on the phone.
What is it?
A widget is a small program able to fulfill a certain function. With regard to messengers, it looks like an icon. A customer clicks on the icon, sees pictograms of available applications, selects the desired one, and types a question.
OmniOmni supports all messengers and social media known in the world — WhatsApp™, Facebook Messenger, Instagram, Telegram, Online chat, etc.
Widgets are popular
WhatsApp™ remains the most popular messaging app 2022. Instagram and Facebook Messenger keep pace. According to Forbes, millennials generally prefer written communication to oral one.
So, a widget will bring you to the world of your customers. You will be with them in their cozy kitchens, on the way to work, and in the evening before bedtime.
Widgets are convenient
A widget is located on web pages you need and can be easily customized. The contacts of applicants are collected into a base, that can be further used for marketing purposes:
- bulk messaging;
- targeted and contextual advertising;
- sociological and marketing polls.
Widgets are high-tech
Do not waste money paying salaries to an army of operators when chatbots configured by one or two employees can communicate with customers and even sale.
What can be automated?
- Answers at various levels. The functionality offers automatic greetings, add-ins in the form of scripts (for example, to sort requests by channels depending on the subject), or advanced chatbots that can replace operators.
- Sales. A widget can draw a lead. An operator or a predetermined scenario (sales funnel) can convince them to purchase. In the second case, the operator will spend time on script improvement and non-standard request processing rather than monotonous work.
A sales funnel is advantageous because it is linked to a chatbot and can respond to user actions. One person spends a week to purchase, while another needs a month. So, the approach will be different as well.
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Why OmniOmni?
- We offer stable support of WhatsApp™, the most popular messenger in the world. Two billion people use it. You will get access to the largest audience segment via WhatsApp™.
- We track URL. These data increase landing page conversion by 15 % on average and help marketing specialists explore the market. You can find more information on URL tracking in our article.
- We set up calls, so if a customer prefers calling to texting, you will not lose them.
- The widget works correctly in all browsers and on any website, including WordPress.
Cases
A car dealer uses a widget to collect requests and support existing customers. When users open a messenger, they receive a message with a self-service menu. They select a subject, and the program sorts requests by operator groups. A chatbot provides support.
A beauty salon uses a widget to register customers for services. A chatbot is connected to the widget. It can provide advice on the services and fill in the form with user wishes. If there are complains about service quality, a script redirects the request to an operator.
A training center specializing in marketing webinars uses a widget to consult customers. A sales funnel starts right after the first request, and the user receives several messages with helpful information and excerpts from webinars. The platform proposes to pay for participation in a workshop after 8 to 10 messages. When the transaction is completed, a notification on course start will be sent to the customer’s messenger.
Create your case
Select OmniOmni’s functions that can help resolve specific tasks. A widget will be the first link between you and your audience.
And finally, try the widget as a customer. Contact us via the widget in the screen corner and see that it is really convenient.
